LISTEN TO THE PODCAST:
#Episode 1: The Year I Funded My Book and Built a Thriving Platform
#Episode 8: Understanding PR for Authors – The Truth About “Pay to Play”
Listen Now!
#Episode 8: Understanding PR for Authors – The Truth About “Pay to Play”
Listen Now!
Episode Summary
Have you ever wondered how some authors land features in Forbes, Entrepreneur, or Disrupt? Is it luck, connections, or something else?
✅ In today’s episode, I’m pulling back the curtain on Pay-to-Play PR—what it really is, when it makes sense, and how it fits into a smart book marketing strategy.
📌 Here’s what you’ll discover:
What PR actually is and why it’s crucial for authors.
The difference between earned media and pay-to-play PR (and why both have their place).
Why many top authors and entrepreneurs pay for media placements—and how they make it work for them.
How sponsorships can help you fund PR, so you’re not paying out of pocket.
💡 Tune in to learn how to build credibility, expand your reach, and leverage PR to sell more books, land sponsors, and scale your platform.
📢 Want to learn how to fund your book and PR strategy? Join my Beyond the Book Free Masterclass and discover how sponsorships can cover your publishing and marketing costs. Click the link to register now!
Episode Summary
Have you ever wondered how some authors land features in Forbes, Entrepreneur, or Disrupt? Is it luck, connections, or something else?
✅ In today’s episode, I’m pulling back the curtain on Pay-to-Play PR—what it really is, when it makes sense, and how it fits into a smart book marketing strategy.
📌 Here’s what you’ll discover:
What PR actually is and why it’s crucial for authors.
The difference between earned media and pay-to-play PR (and why both have their place).
Why many top authors and entrepreneurs pay for media placements—and how they make it work for them.
How sponsorships can help you fund PR, so you’re not paying out of pocket.
💡 Tune in to learn how to build credibility, expand your reach, and leverage PR to sell more books, land sponsors, and scale your platform.
📢 Want to learn how to fund your book and PR strategy? Join my Beyond the Book Free Masterclass and discover how sponsorships can cover your publishing and marketing costs. Click the link to register now!
Today's episode is brought to you by Beyond the Book—the proven framework designed to help you fund your book, grow your platform, and build a thriving business without going into debt.
If you want to learn how to secure sponsorships, monetize collaborations, and turn your book into a powerful revenue-generating asset, click here to watch my free masterclass and get started today.
See you inside!
Are you sick and tired of launching?
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Are you sick and tired of launching?
Generate launch-sized
revenue without
launching ever again.
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