LISTEN TO THE PODCAST:
#Episode 1: The Year I Funded My Book and Built a Thriving Platform
Transcript #Episode 5: 3 Ways to Quickly Build Buzz for Your Book Before It’s Published
Transcript #Episode 5: 3 Ways to Quickly Build Buzz for Your Book Before It’s Published
SCALE WITH SUCCESS* THE PODCAST
5 Myths About Selling An Evergreen Course
#130: 5 Myths About Selling An Evergreen Course
Listen Now!
Hello, and welcome to Beyond the Book – The Podcast. I’m your host, Jodi Vetterl, and today, we’re talking about something every aspiring author dreams of: creating buzz for their book before it’s even published.
If you’ve ever wondered how some authors seem to launch with tons of excitement and momentum while others struggle to get noticed, this episode is for you. Today, I’ll share 3 Ways to Quickly Build Buzz for Your Book Before It’s Published. By the end of this episode, you’ll have actionable strategies to start generating excitement, pre-sell copies, and set the stage for a successful launch.
Let’s dive in.
Why Building Buzz Matters
Many authors make the mistake of waiting until their book is published to start promoting it. But the truth is, the most successful launches are planned months in advance.
Building buzz early doesn’t just help you sell more books—it helps you create momentum, attract attention from your target audience, and even secure opportunities like sponsorships and collaborations that can take your book to the next level.
The good news? You don’t need a massive budget or a huge following to get started. You just need the right strategies.
Way #1: Pre-Sell Your Book
One of the fastest ways to build buzz is by offering pre-orders. Pre-selling your book creates anticipation and gives your audience a reason to start paying attention right now.
Here’s how you can do it:
1. Create Exclusive Offers: Offer special incentives for people who pre-order, like bonus chapters, access to a live Q&A, or exclusive content.
2. Set a Limited-Time Goal: Encourage early action by creating a sense of urgency—“Pre-order now to be one of the first 100 people to receive a signed copy!”
3. Show Progress: Share behind-the-scenes updates on your writing journey, cover design, or publishing milestones to keep your audience engaged.
Real-Life Example:
When I was working on my book Beyond the Banks, I pre-sold copies to my network and included a special thank-you note for early supporters. Not only did this generate excitement, but it also gave me valuable insights into what my audience was most excited about.
Pre-selling isn’t just about sales—it’s about building a community of people who are invested in your book’s success before it even hits the shelves.
Way #2: Secure Sponsorships
Another powerful way to create buzz is by securing sponsorships. Sponsors can help you fund your publishing and marketing efforts while also adding credibility and reach to your book.
Here’s how it works:
Identify Alignment: Look for companies, organizations, or influencers that share your book’s mission or target audience.
Offer Value: Highlight what’s in it for them—exposure to your readers, alignment with your message, or the chance to be seen as an authority in their field.
Include Them in the Buzz: Feature your sponsors in your promotions, such as mentioning them in your book, highlighting them on your website, or including their logo in your marketing materials.
Real-Life Example:
Aly, a mortgage broker, sponsored my book for $9K. In return, she became a thought leader within my audience and closed $12M in mortgages through the exposure she gained. Sponsorships aren’t just about funding—they’re about creating win-win partnerships that generate excitement for everyone involved.
Way #3: Leverage Collaborations
Collaboration is one of the most effective ways to build buzz quickly. By partnering with others who have overlapping audiences, you can expand your reach and create excitement around your book.
Here are some ideas:
Host Joint Events: Partner with other authors, influencers, or experts to host webinars, live streams, or Q&A sessions that tie into your book’s theme.
Cross-Promote: Exchange shout-outs with collaborators on social media or email newsletters to introduce your book to new audiences.
Create Co-Branded Content: Work with a collaborator to create content—like blog posts, videos, or podcasts—that highlights both your book and their expertise.
Real-Life Example:
Liz, an insurance broker, leveraged collaborations to promote her book on financial strategies. By partnering with industry influencers, she 30X’d her sponsorship investment and created buzz that drove significant pre-orders and interest.
Collaborations aren’t just about exposure—they’re about creating meaningful connections that amplify your book’s message and reach.
The Power of Momentum
When you combine pre-selling, sponsorships, and collaborations, momentum happens.
Momentum builds trust with your audience, attracts opportunities, and makes your book launch feel like an event—not just another release. By taking these steps early, you’re not just promoting a book—you’re building a platform that can support your vision long-term.
Your Next Step
If you’re ready to build buzz for your book, secure funding, and create a thriving platform, I want to invite you to my Beyond the Book Free Masterclass: How to Fund Your Vision and Build a Thriving Platform.
In this masterclass, you’ll learn:
How to pre-sell your book and generate excitement before launch day.
How to secure sponsorships that fund your book and elevate your brand.
How to leverage collaborations to expand your reach and create lasting connections.
Click the Free Masterclass button around this recording. Your book has the potential to make a massive impact, and I can’t wait to help you make it happen.
Thank you for joining me today on Beyond the Book – The Podcast. Let’s go Beyond the Book together and turn your vision into reality.
See you in the masterclass!
Hello, and welcome to Beyond the Book – The Podcast. I’m your host, Jodi Vetterl, and today, we’re talking about something every aspiring author dreams of: creating buzz for their book before it’s even published.
If you’ve ever wondered how some authors seem to launch with tons of excitement and momentum while others struggle to get noticed, this episode is for you. Today, I’ll share 3 Ways to Quickly Build Buzz for Your Book Before It’s Published. By the end of this episode, you’ll have actionable strategies to start generating excitement, pre-sell copies, and set the stage for a successful launch.
Let’s dive in.
Why Building Buzz Matters
Many authors make the mistake of waiting until their book is published to start promoting it. But the truth is, the most successful launches are planned months in advance.
Building buzz early doesn’t just help you sell more books—it helps you create momentum, attract attention from your target audience, and even secure opportunities like sponsorships and collaborations that can take your book to the next level.
The good news? You don’t need a massive budget or a huge following to get started. You just need the right strategies.
Way #1: Pre-Sell Your Book
One of the fastest ways to build buzz is by offering pre-orders. Pre-selling your book creates anticipation and gives your audience a reason to start paying attention right now.
Here’s how you can do it:
1. Create Exclusive Offers: Offer special incentives for people who pre-order, like bonus chapters, access to a live Q&A, or exclusive content.
2. Set a Limited-Time Goal: Encourage early action by creating a sense of urgency—“Pre-order now to be one of the first 100 people to receive a signed copy!”
3. Show Progress: Share behind-the-scenes updates on your writing journey, cover design, or publishing milestones to keep your audience engaged.
Real-Life Example:
When I was working on my book Beyond the Banks, I pre-sold copies to my network and included a special thank-you note for early supporters. Not only did this generate excitement, but it also gave me valuable insights into what my audience was most excited about.
Pre-selling isn’t just about sales—it’s about building a community of people who are invested in your book’s success before it even hits the shelves.
Way #2: Secure Sponsorships
Another powerful way to create buzz is by securing sponsorships. Sponsors can help you fund your publishing and marketing efforts while also adding credibility and reach to your book.
Here’s how it works:
Identify Alignment: Look for companies, organizations, or influencers that share your book’s mission or target audience.
Offer Value: Highlight what’s in it for them—exposure to your readers, alignment with your message, or the chance to be seen as an authority in their field.
Include Them in the Buzz: Feature your sponsors in your promotions, such as mentioning them in your book, highlighting them on your website, or including their logo in your marketing materials.
Real-Life Example:
Aly, a mortgage broker, sponsored my book for $9K. In return, she became a thought leader within my audience and closed $12M in mortgages through the exposure she gained. Sponsorships aren’t just about funding—they’re about creating win-win partnerships that generate excitement for everyone involved.
Way #3: Leverage Collaborations
Collaboration is one of the most effective ways to build buzz quickly. By partnering with others who have overlapping audiences, you can expand your reach and create excitement around your book.
Here are some ideas:
Host Joint Events: Partner with other authors, influencers, or experts to host webinars, live streams, or Q&A sessions that tie into your book’s theme.
Cross-Promote: Exchange shout-outs with collaborators on social media or email newsletters to introduce your book to new audiences.
Create Co-Branded Content: Work with a collaborator to create content—like blog posts, videos, or podcasts—that highlights both your book and their expertise.
Real-Life Example:
Liz, an insurance broker, leveraged collaborations to promote her book on financial strategies. By partnering with industry influencers, she 30X’d her sponsorship investment and created buzz that drove significant pre-orders and interest.
Collaborations aren’t just about exposure—they’re about creating meaningful connections that amplify your book’s message and reach.
The Power of Momentum
When you combine pre-selling, sponsorships, and collaborations, momentum happens.
Momentum builds trust with your audience, attracts opportunities, and makes your book launch feel like an event—not just another release. By taking these steps early, you’re not just promoting a book—you’re building a platform that can support your vision long-term.
Your Next Step
If you’re ready to build buzz for your book, secure funding, and create a thriving platform, I want to invite you to my Beyond the Book Free Masterclass: How to Fund Your Vision and Build a Thriving Platform.
In this masterclass, you’ll learn:
How to pre-sell your book and generate excitement before launch day.
How to secure sponsorships that fund your book and elevate your brand.
How to leverage collaborations to expand your reach and create lasting connections.
Click the Free Masterclass button around this recording. Your book has the potential to make a massive impact, and I can’t wait to help you make it happen.
Thank you for joining me today on Beyond the Book – The Podcast. Let’s go Beyond the Book together and turn your vision into reality.
See you in the masterclass!
Are you sick and tired of launching?
Generate launch-sized
revenue without
launching ever again.
Are you sick and tired of launching?
Generate launch-sized
revenue without
launching ever again.
Facebook
X
Pinterest