LISTEN TO THE PODCAST:

#Episode 1: The Year I Funded My Book and Built a Thriving Platform

Transcript #Episode 2: Top 3 Reasons Most Authors Never Publish Their Book

Transcript #Episode 3: 3 Ways to Quit Sabotaging Your Book’s Success

SCALE WITH SUCCESS* THE PODCAST

5 Myths About Selling An Evergreen Course

#130: 5 Myths About Selling An Evergreen Course

Listen Now!

Hello, and welcome to Beyond the Book - The Podcast. I’m your host, Jodi Vetterl, and today we’re tackling something that holds far too many authors back: self-sabotage.


If you’ve ever found yourself doubting your abilities, putting things off, or feeling overwhelmed by the sheer amount of work it takes to write, publish, and market a book, then this episode is for you.

Today, I’ll share 3 Ways to Quit Sabotaging Your Book’s Success so you can break through the barriers and start making real progress.

Let’s dive in.

Why Self-Sabotage Happens

First, let’s get one thing straight: if you’ve ever felt stuck, procrastinated, or doubted yourself, you’re not alone. Writing a book is a big undertaking, and it’s natural to feel overwhelmed.

But here’s the thing: self-sabotage doesn’t look the same for everyone. For some, it’s constantly tweaking the first chapter instead of moving forward. For others, it’s delaying decisions because they’re afraid of making the wrong one. And for many, it’s the belief that they have to do it all alone—or that they’re not good enough to finish what they’ve started.

Sound familiar?

The good news is, self-sabotage isn’t permanent. With the right strategies and mindset shifts, you can move past it and start building momentum.

Way #1: Silence Self-Doubt

One of the most common ways authors sabotage themselves is by doubting their own abilities. Who am I to write this book? Will anyone even care? These thoughts can paralyze you before you even begin. There’s actually a term for this, it’s called Imposter Syndrome.

Here’s the truth: the fact that you’re writing this book means you have a story, knowledge, or perspective that matters. Someone out there is waiting for what you have to share.


The key to silencing self-doubt is to focus on your why. Why are you writing this book? Who are you trying to help or inspire? When you shift your focus from yourself to your audience, it’s easier to push past the fear.

Mindset Shift:

You don’t have to be perfect to make an impact. Your unique voice is exactly what your audience needs.

Way #2: Stop Trying to Do It All Alone

Many authors believe they have to handle everything themselves: writing, editing, publishing, marketing. It’s no wonder so many people burn out before they ever publish their book!

Here’s the thing: you don’t have to do it alone. Collaboration and outsourcing can make a world of difference. Whether it’s hiring an editor, working with a designer, or partnering with sponsors to fund your book, getting support allows you to focus on what you do best—writing and sharing your message.

A Real-World Example:

Take Misti, one of my students. As a professional motorbike racer and coach, she knew she had a powerful story to share but felt overwhelmed by the process. Within weeks of joining Beyond the Book, she not only completed her sponsorship kit but landed her first $15K sponsorship. By leaning on the framework and support, she was able to focus on her message instead of getting bogged down by logistics.

Mindset Shift:

Asking for help isn’t a weakness; it’s a strength. Building a team or network around your book can propel you further than you ever imagined.

Way #3: Tackle Procrastination with a Plan

Procrastination is often a symptom of overwhelm. When the task ahead feels too big, it’s easier to avoid it altogether.

The antidote? Breaking things down into manageable steps. Instead of focusing on the end goal—publishing your book—focus on the next step: outlining a chapter, drafting a sponsorship pitch, or creating a timeline for your launch.

A Real-World Example:

Jillian, a top realtor out of Florida, joined Beyond the Book with the goal of publishing a book to grow her platform. She felt overwhelmed by all the moving pieces but used the framework to break things into actionable steps. By the end of the program, she had built out her sponsorship package and closed some deals that aligned with her business.

Mindset Shift:

Progress, not perfection, is the goal. Taking small, consistent steps will get you further than waiting for the “perfect” time to start.

A Final Thought

Self-sabotage is normal, but it doesn’t have to define your journey. By silencing self-doubt, seeking support, and tackling procrastination with a plan, you can move forward with confidence and clarity.

Imagine where you could be just a few months from now if you let go of the fear and overwhelm and took action toward your goals.

Your Next Step

If this episode resonated with you, and you’re ready to break through the barriers holding you back, I want to invite you to my Beyond the Book Free Masterclass: How to Fund Your Vision and Build a Thriving Platform.

In this masterclass, you’ll learn:

- How to secure sponsorships and funding for your book before it’s published.

- The step-by-step framework for turning your book into a profitable platform.

- How to overcome the overwhelm and start making real progress.

Click the link in the show notes to register now. Your book deserves to be more than just an idea—it deserves to be out in the world, making an impact.

Thank you for joining me today on Beyond the Book. I can’t wait to see you in the masterclass and help you take the next step in your journey.

Let’s go Beyond the Book together.

Hello, and welcome to Beyond the Book - The Podcast. I’m your host, Jodi Vetterl, and today we’re tackling something that holds far too many authors back: self-sabotage.


If you’ve ever found yourself doubting your abilities, putting things off, or feeling overwhelmed by the sheer amount of work it takes to write, publish, and market a book, then this episode is for you.

Today, I’ll share 3 Ways to Quit Sabotaging Your Book’s Success so you can break through the barriers and start making real progress.

Let’s dive in.

Why Self-Sabotage Happens

First, let’s get one thing straight: if you’ve ever felt stuck, procrastinated, or doubted yourself, you’re not alone. Writing a book is a big undertaking, and it’s natural to feel overwhelmed.

But here’s the thing: self-sabotage doesn’t look the same for everyone. For some, it’s constantly tweaking the first chapter instead of moving forward. For others, it’s delaying decisions because they’re afraid of making the wrong one. And for many, it’s the belief that they have to do it all alone—or that they’re not good enough to finish what they’ve started.

Sound familiar?

The good news is, self-sabotage isn’t permanent. With the right strategies and mindset shifts, you can move past it and start building momentum.

Way #1: Silence Self-Doubt

One of the most common ways authors sabotage themselves is by doubting their own abilities. Who am I to write this book? Will anyone even care? These thoughts can paralyze you before you even begin. There’s actually a term for this, it’s called Imposter Syndrome.

Here’s the truth: the fact that you’re writing this book means you have a story, knowledge, or perspective that matters. Someone out there is waiting for what you have to share.


The key to silencing self-doubt is to focus on your why. Why are you writing this book? Who are you trying to help or inspire? When you shift your focus from yourself to your audience, it’s easier to push past the fear.

Mindset Shift:

You don’t have to be perfect to make an impact. Your unique voice is exactly what your audience needs.

Way #2: Stop Trying to Do It All Alone

Many authors believe they have to handle everything themselves: writing, editing, publishing, marketing. It’s no wonder so many people burn out before they ever publish their book!

Here’s the thing: you don’t have to do it alone. Collaboration and outsourcing can make a world of difference. Whether it’s hiring an editor, working with a designer, or partnering with sponsors to fund your book, getting support allows you to focus on what you do best—writing and sharing your message.

A Real-World Example:

Take Misti, one of my students. As a professional motorbike racer and coach, she knew she had a powerful story to share but felt overwhelmed by the process. Within weeks of joining Beyond the Book, she not only completed her sponsorship kit but landed her first $15K sponsorship. By leaning on the framework and support, she was able to focus on her message instead of getting bogged down by logistics.

Mindset Shift:

Asking for help isn’t a weakness; it’s a strength. Building a team or network around your book can propel you further than you ever imagined.

Way #3: Tackle Procrastination with a Plan

Procrastination is often a symptom of overwhelm. When the task ahead feels too big, it’s easier to avoid it altogether.

The antidote? Breaking things down into manageable steps. Instead of focusing on the end goal—publishing your book—focus on the next step: outlining a chapter, drafting a sponsorship pitch, or creating a timeline for your launch.

A Real-World Example:

Jillian, a top realtor out of Florida, joined Beyond the Book with the goal of publishing a book to grow her platform. She felt overwhelmed by all the moving pieces but used the framework to break things into actionable steps. By the end of the program, she had built out her sponsorship package and closed some deals that aligned with her business.

Mindset Shift:

Progress, not perfection, is the goal. Taking small, consistent steps will get you further than waiting for the “perfect” time to start.

A Final Thought

Self-sabotage is normal, but it doesn’t have to define your journey. By silencing self-doubt, seeking support, and tackling procrastination with a plan, you can move forward with confidence and clarity.

Imagine where you could be just a few months from now if you let go of the fear and overwhelm and took action toward your goals.

Your Next Step

If this episode resonated with you, and you’re ready to break through the barriers holding you back, I want to invite you to my Beyond the Book Free Masterclass: How to Fund Your Vision and Build a Thriving Platform.

In this masterclass, you’ll learn:

- How to secure sponsorships and funding for your book before it’s published.
- The step-by-step framework for turning your book into a profitable platform.
- How to overcome the overwhelm and start making real progress.

Click the link in the show notes to register now. Your book deserves to be more than just an idea—it deserves to be out in the world, making an impact.

Thank you for joining me today on Beyond the Book. I can’t wait to see you in the masterclass and help you take the next step in your journey.

Let’s go Beyond the Book together.

Are you sick and tired of launching?

Generate launch-sized

revenue without

launching ever again.

Are you sick and tired of launching?

Generate launch-sized

revenue without

launching ever again.

Beyond the Book © 2025

Beyond the Book © 2025