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#Episode 1: The Year I Funded My Book and Built a Thriving Platform
Transcript #Episode 6: How Sponsorships Can Fund Your Book and Scale Your Vision
Transcript #Episode 6: How Sponsorships Can Fund Your Book and Scale Your Vision
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5 Myths About Selling An Evergreen Course
#130: 5 Myths About Selling An Evergreen Course
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Hello, and welcome to Beyond the Book – The Podcast. I’m your host, Jodi Vetterl, and today, we’re diving into a game-changing topic for authors: How Sponsorships Can Fund Your Book and Scale Your Vision.
When most people think about writing a book, they’re laser-focused on the content—what they want to say, the message they want to share. But then, reality hits. Editing, design, printing, marketing—the costs stack up fast, and for many, it’s overwhelming.
That’s where sponsorships come in. Today, I’ll share how I raised $91K for my book Beyond the Banks before it was even published, how I scaled that success into a 7-figure online course, and how you can use sponsorships to not only fund your book but also build a thriving platform.
Let’s dive in.
The Reality of Publishing Costs
If you’ve ever started researching what it takes to publish a book, you know it’s not cheap. Editing, layout, cover design, printing, marketing, and PR—each step comes with a price tag. For many aspiring authors, these costs feel like a roadblock, leading to stress, overwhelm, and even unfinished projects.
I’ve been there. When I started writing Beyond the Banks, I had big dreams for what my book could do—not just for me, but for the people I wanted to help. But as I dug into the process, I realized just how much it was going to cost to bring my vision to life.\
That’s when I discovered the power of sponsorships.
How I Raised $91K Before Publishing
I didn’t have a big budget or a massive audience. What I did have was a strategy to align my book’s message with companies and individuals who shared my vision.
Between June and September, before my book was even published, I secured $91K in sponsorships. That funding didn’t just cover my publishing costs—it gave me the freedom to create. I was able to attend marketing retreats, invest in professional PR, and build the foundation for what would become a thriving platform.
But I didn’t stop there.
By continuing to leverage sponsorships, I raised another $200K, which allowed me to transition my one-on-one coaching program into an online course and community. That course went on to generate 7 figures, all while creating meaningful collaborations with my sponsors.
Why Sponsorships Work
Sponsorships aren’t about asking for handouts—they’re about creating win-win partnerships. Here’s how they work:
1. Alignment: You identify companies or individuals whose mission aligns with your book’s message or audience.
2. Value Exchange: You offer them visibility, credibility, and association with your work in exchange for financial support.
3. Mutual Growth: As your book and platform grow, so does their ROI.
Here’s an example:
Aly, a mortgage broker, invested $9K as a sponsor for my book. Through the exposure he gained, he closed $12M in mortgages.
Liz, an insurance broker specializing in infinite banking strategies, 30X’d her sponsorship investment by reaching a highly targeted audience through my platform.
Ava, a real estate investor, saw an 83% ROI on her sponsorship, which helped her build credibility and expand her reach.
How Sponsorships Give You Freedom to Create
One of the biggest benefits of securing sponsorships is the freedom it gives you to focus on creating. When financial stress is off the table, you can:
Invest in high-quality editing, design, and marketing.
Explore creative ideas like one-on-one coaching, online courses, or podcasts.
Build a platform that expands beyond the book, generating multiple revenue streams.
For me, sponsorships allowed me to go from being a high-tech software professional to a full-time entrepreneur. I had the resources to create a course that not only scaled to 7 figures but also helped thousands of people achieve their own financial and personal goals.
What Sponsorships Mean for You
Here’s the exciting part: You don’t need to have a published book or a huge following to start securing sponsorships. All you need is a clear vision, a compelling message, and the willingness to approach potential collaborators.
Think about this:
Who could benefit from being associated with your book’s message?
What value can you offer them in return?
How could sponsorships give you the financial freedom to create without stress?
Your Next Step
If this resonates with you, and you’re ready to explore how sponsorships can fund your book and scale your vision, I have something special for you.
Join me in my Beyond the Book Free Masterclass: How to Fund Your Vision and Build a Thriving Platform.
In this masterclass, you’ll learn:
How to identify and approach potential sponsors.
How to structure sponsorship packages that provide value to both you and your collaborators.
How to turn your book into a launchpad for courses, coaching, and more.
Click the Free Masterclass link to register: Your book has the potential to be so much more than just pages in print—it can be the foundation for a thriving platform and a lasting legacy.
Thank you for joining me today on Beyond the Book – The Podcast. Let’s go Beyond the Book together and turn your vision into reality.
See you in the masterclass!
Hello, and welcome to Beyond the Book – The Podcast. I’m your host, Jodi Vetterl, and today, we’re diving into a game-changing topic for authors: How Sponsorships Can Fund Your Book and Scale Your Vision.
When most people think about writing a book, they’re laser-focused on the content—what they want to say, the message they want to share. But then, reality hits. Editing, design, printing, marketing—the costs stack up fast, and for many, it’s overwhelming.
That’s where sponsorships come in. Today, I’ll share how I raised $91K for my book Beyond the Banks before it was even published, how I scaled that success into a 7-figure online course, and how you can use sponsorships to not only fund your book but also build a thriving platform.
Let’s dive in.
The Reality of Publishing Costs
If you’ve ever started researching what it takes to publish a book, you know it’s not cheap. Editing, layout, cover design, printing, marketing, and PR—each step comes with a price tag. For many aspiring authors, these costs feel like a roadblock, leading to stress, overwhelm, and even unfinished projects.
I’ve been there. When I started writing Beyond the Banks, I had big dreams for what my book could do—not just for me, but for the people I wanted to help. But as I dug into the process, I realized just how much it was going to cost to bring my vision to life.\
That’s when I discovered the power of sponsorships.
How I Raised $91K Before Publishing
I didn’t have a big budget or a massive audience. What I did have was a strategy to align my book’s message with companies and individuals who shared my vision.
Between June and September, before my book was even published, I secured $91K in sponsorships. That funding didn’t just cover my publishing costs—it gave me the freedom to create. I was able to attend marketing retreats, invest in professional PR, and build the foundation for what would become a thriving platform.
But I didn’t stop there.
By continuing to leverage sponsorships, I raised another $200K, which allowed me to transition my one-on-one coaching program into an online course and community. That course went on to generate 7 figures, all while creating meaningful collaborations with my sponsors.
Why Sponsorships Work
Sponsorships aren’t about asking for handouts—they’re about creating win-win partnerships. Here’s how they work:
1. Alignment: You identify companies or individuals whose mission aligns with your book’s message or audience.
2. Value Exchange: You offer them visibility, credibility, and association with your work in exchange for financial support.
3. Mutual Growth: As your book and platform grow, so does their ROI.
Here’s an example:
Aly, a mortgage broker, invested $9K as a sponsor for my book. Through the exposure he gained, he closed $12M in mortgages.
Liz, an insurance broker specializing in infinite banking strategies, 30X’d her sponsorship investment by reaching a highly targeted audience through my platform.
Ava, a real estate investor, saw an 83% ROI on her sponsorship, which helped her build credibility and expand her reach.
How Sponsorships Give You Freedom to Create
One of the biggest benefits of securing sponsorships is the freedom it gives you to focus on creating. When financial stress is off the table, you can:
Invest in high-quality editing, design, and marketing.
Explore creative ideas like one-on-one coaching, online courses, or podcasts.
Build a platform that expands beyond the book, generating multiple revenue streams.
For me, sponsorships allowed me to go from being a high-tech software professional to a full-time entrepreneur. I had the resources to create a course that not only scaled to 7 figures but also helped thousands of people achieve their own financial and personal goals.
What Sponsorships Mean for You
Here’s the exciting part: You don’t need to have a published book or a huge following to start securing sponsorships. All you need is a clear vision, a compelling message, and the willingness to approach potential collaborators.
Think about this:
Who could benefit from being associated with your book’s message?
What value can you offer them in return?
How could sponsorships give you the financial freedom to create without stress?
Your Next Step
If this resonates with you, and you’re ready to explore how sponsorships can fund your book and scale your vision, I have something special for you.
Join me in my Beyond the Book Free Masterclass: How to Fund Your Vision and Build a Thriving Platform.
In this masterclass, you’ll learn:
How to identify and approach potential sponsors.
How to structure sponsorship packages that provide value to both you and your collaborators.
How to turn your book into a launchpad for courses, coaching, and more.
Click the Free Masterclass link to register: Your book has the potential to be so much more than just pages in print—it can be the foundation for a thriving platform and a lasting legacy.
Thank you for joining me today on Beyond the Book – The Podcast. Let’s go Beyond the Book together and turn your vision into reality.
See you in the masterclass!
Are you sick and tired of launching?
Generate launch-sized
revenue without
launching ever again.
Are you sick and tired of launching?
Generate launch-sized
revenue without
launching ever again.
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