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#Episode 1: The Year I Funded My Book and Built a Thriving Platform
Transcript #Episode 2: Top 3 Reasons Most Authors Never Publish Their Book
Transcript #Episode 2: Top 3 Reasons Most Authors Never Publish Their Book
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5 Myths About Selling An Evergreen Course
#130: 5 Myths About Selling An Evergreen Course
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Hello, and welcome to Beyond the Book - The Podcast. I’m your host, Jodi Vetterl, and today we’re diving into one of the most common questions I hear from aspiring authors: Why do so many people start writing a book but never finish—or worse, never publish it?
If you’ve ever felt overwhelmed, stuck, or financially stressed about your book project, you’re not alone. Today, I’m going to walk you through the Top 3 Reasons Most Authors Never Publish Their Book and, more importantly, how you can overcome these roadblocks to make your dream a reality.
Let’s dive in.
Reason #1: The High Cost of Publishing
Publishing a book is expensive—let’s be real about that. The costs add up quickly: editing, cover design, layout, printing, distribution, marketing, and PR. If you’ve looked into it, you’ve probably had a moment where you thought, How am I supposed to afford all of this?
Most authors try to cut corners, dip into savings, or take on debt to get their books published. But here’s the truth: those strategies aren’t sustainable. They create stress, limit your creativity, and make it difficult to focus on what really matters—your message.
The Solution? Sponsorships.
When I wrote my first book, Beyond the Banks, I learned a game-changing strategy: securing sponsorships before publishing. Between June and September, I raised $91K. That funding didn’t just cover my publishing costs; it allowed me to invest in marketing, attend retreats, and hire a PR team. It gave me the freedom to create without financial stress.
One of my sponsors, Aly, a mortgage broker, invested $9K in my book. He not only became the exclusive Authority for mortgaging up within my community but went on to close $12M in mortgages through the exposure. This isn’t just funding—it’s a win-win partnership that elevates everyone involved.
Reason #2: Overwhelm and Lack of Direction
Have you ever sat down to work on your book and felt paralyzed by all the things you need to do? Writing is just one piece of the puzzle. You also have to think about marketing, building an audience, and figuring out how to sell your book.
Many authors try to do it all themselves, which leads to burnout. Or they stop entirely because they don’t know where to start.
The Solution? A Clear Framework.
This is where my Beyond the Book framework comes in. It breaks down the process into four simple steps:
1. Purpose: Define your “why” and align your book with your vision.
2. Paper: Craft your content while integrating sponsorship opportunities.
3. Profit: Monetize through sponsorships and scalable revenue streams.
4. Platform: Expand your book into a sustainable business.
With this framework, you don’t have to do it all at once. You have a roadmap to follow, so you can focus on one step at a time and make steady progress toward your goals.
Reason #3: Fear of Failure
This one’s a biggie. Many authors never publish their books because they’re afraid—afraid of rejection, criticism, or not selling enough copies. And I get it—putting your work out into the world is vulnerable.
But here’s the thing: fear doesn’t have to stop you. The best way to overcome it is to take action and build confidence through small wins.
The Solution? Strategic Collaboration.
When you partner with sponsors, you’re not going it alone. You’re aligning yourself with credible brands and individuals who believe in your message. This not only boosts your confidence but also gives your book built-in credibility.
Take Liz, for example. She specializes in infinite banking strategy for Whole Life Policy Insurance, it’s brilliant and she became one of my sponsors. Her investment in my book paid off—she 30X’d her sponsorship and gained significant visibility for her business through my members and readers. And then there’s Ava, who saw an 83% ROI on her sponsorship by aligning her multifamily real estate brand with my book’s audience.
These stories show that when you take the leap, amazing opportunities unfold—not just for you, but for your collaborators as well.
How You Can Overcome These Challenges
If you’re resonating with any of these challenges—the costs, the overwhelm, the fear—you’re not alone. These are the exact obstacles that Beyond the Book was designed to solve.
Imagine this: Instead of stressing about how to fund your book, you’re building partnerships that not only cover your costs but also create lasting opportunities for growth. Imagine having a roadmap to follow, step by step, so you always know what to do next.
…And imagine having the confidence to put your work out into the world, knowing that it’s supported by a network of collaborators who believe in you and your vision.
Your Next Step
I appreciate you tuning in today and invite you to join me next time for another episode of Beyond the Book – The Podcast.
If this sounds like the kind of clarity and support you’ve been looking for, I want to invite you to my Beyond the Book Free Masterclass: How to Fund Your Vision and Build a Thriving Platform.
In this masterclass, I’ll walk you through the exact strategy I used to raise $91K before publishing my book and build a 7-figure platform. You’ll learn how to:
- Secure sponsorships and collaborations.
- Monetize your book before it’s even published.
- Turn your book into a scalable business.
Click the link around this page to register for the Free Masterclass. Your book deserves more than just pages in print—it can be a launchpad for your dreams.
Thank you for joining me today on Beyond the Book. I can’t wait to see you in the masterclass and help you take the next step in your journey.
Let’s go Beyond the Book together and turn your vision into reality. I’ll see you in the masterclass!
Hello, and welcome to Beyond the Book - The Podcast. I’m your host, Jodi Vetterl, and today we’re diving into one of the most common questions I hear from aspiring authors: Why do so many people start writing a book but never finish—or worse, never publish it?
If you’ve ever felt overwhelmed, stuck, or financially stressed about your book project, you’re not alone. Today, I’m going to walk you through the Top 3 Reasons Most Authors Never Publish Their Book and, more importantly, how you can overcome these roadblocks to make your dream a reality.
Let’s dive in.
Reason #1: The High Cost of Publishing
Publishing a book is expensive—let’s be real about that. The costs add up quickly: editing, cover design, layout, printing, distribution, marketing, and PR. If you’ve looked into it, you’ve probably had a moment where you thought, How am I supposed to afford all of this?
Most authors try to cut corners, dip into savings, or take on debt to get their books published. But here’s the truth: those strategies aren’t sustainable. They create stress, limit your creativity, and make it difficult to focus on what really matters—your message.
The Solution? Sponsorships.
When I wrote my first book, Beyond the Banks, I learned a game-changing strategy: securing sponsorships before publishing. Between June and September, I raised $91K. That funding didn’t just cover my publishing costs; it allowed me to invest in marketing, attend retreats, and hire a PR team. It gave me the freedom to create without financial stress.
One of my sponsors, Aly, a mortgage broker, invested $9K in my book. He not only became the exclusive Authority for mortgaging up within my community but went on to close $12M in mortgages through the exposure. This isn’t just funding—it’s a win-win partnership that elevates everyone involved.
Reason #2: Overwhelm and Lack of Direction
Have you ever sat down to work on your book and felt paralyzed by all the things you need to do? Writing is just one piece of the puzzle. You also have to think about marketing, building an audience, and figuring out how to sell your book.
Many authors try to do it all themselves, which leads to burnout. Or they stop entirely because they don’t know where to start.
The Solution? A Clear Framework.
This is where my Beyond the Book framework comes in. It breaks down the process into four simple steps:
1. Purpose: Define your “why” and align your book with your vision.
2. Paper: Craft your content while integrating sponsorship opportunities.
3. Profit: Monetize through sponsorships and scalable revenue streams.
4. Platform: Expand your book into a sustainable business.
With this framework, you don’t have to do it all at once. You have a roadmap to follow, so you can focus on one step at a time and make steady progress toward your goals.
Reason #3: Fear of Failure
This one’s a biggie. Many authors never publish their books because they’re afraid—afraid of rejection, criticism, or not selling enough copies. And I get it—putting your work out into the world is vulnerable.
But here’s the thing: fear doesn’t have to stop you. The best way to overcome it is to take action and build confidence through small wins.
The Solution? Strategic Collaboration.
When you partner with sponsors, you’re not going it alone. You’re aligning yourself with credible brands and individuals who believe in your message. This not only boosts your confidence but also gives your book built-in credibility.
Take Liz, for example. She specializes in infinite banking strategy for Whole Life Policy Insurance, it’s brilliant and she became one of my sponsors. Her investment in my book paid off—she 30X’d her sponsorship and gained significant visibility for her business through my members and readers. And then there’s Ava, who saw an 83% ROI on her sponsorship by aligning her multifamily real estate brand with my book’s audience.
These stories show that when you take the leap, amazing opportunities unfold—not just for you, but for your collaborators as well.
How You Can Overcome These Challenges
If you’re resonating with any of these challenges—the costs, the overwhelm, the fear—you’re not alone. These are the exact obstacles that Beyond the Book was designed to solve.
Imagine this: Instead of stressing about how to fund your book, you’re building partnerships that not only cover your costs but also create lasting opportunities for growth. Imagine having a roadmap to follow, step by step, so you always know what to do next.
…And imagine having the confidence to put your work out into the world, knowing that it’s supported by a network of collaborators who believe in you and your vision.
Your Next Step
I appreciate you tuning in today and invite you to join me next time for another episode of Beyond the Book – The Podcast.
If this sounds like the kind of clarity and support you’ve been looking for, I want to invite you to my Beyond the Book Free Masterclass: How to Fund Your Vision and Build a Thriving Platform.
In this masterclass, I’ll walk you through the exact strategy I used to raise $91K before publishing my book and build a 7-figure platform. You’ll learn how to:
- Secure sponsorships and collaborations.
- Monetize your book before it’s even published.
- Turn your book into a scalable business.
Click the link around this page to register for the Free Masterclass. Your book deserves more than just pages in print—it can be a launchpad for your dreams.
Thank you for joining me today on Beyond the Book. I can’t wait to see you in the masterclass and help you take the next step in your journey.
Let’s go Beyond the Book together and turn your vision into reality. I’ll see you in the masterclass!
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